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Nextbite’s manufacturers embody Thrilled Cheese, developed completely for IHOP. / {Photograph} courtesy of Nextbite
Kat Cole, the previous president and COO of Focus Manufacturers, is becoming a member of digital model firm Nextbite as an advisor.
Cole, who turned one of many business’s most outstanding executives whereas at Focus, is presently president and COO of direct-to-consumer diet firm Athletic Greens. She involves Nextbite because it seems to proceed rising, and can lend her experience in working shopper manufacturers and scaling corporations.
Based in 2017, Denver-based Nextbite develops delivery-only restaurant manufacturers and licenses them to eating places to promote out of current kitchens.
Cole’s position will embody serving to the corporate create wholesome and revolutionary supply manufacturers, Nextbite mentioned in a press launch.
“Expertise is reshaping eating places,” Cole mentioned in a press release. “Nextbite and a wide range of their manufacturers will help brick and mortar eating places leverage current property, drive monetary progress, and attain extra clients.”
Cole has almost 30 years of restaurant expertise, together with prolonged stints at Hooters of America after which Focus, the proprietor of Jamba, Auntie Anne’s and different manufacturers. She joined the corporate in 2010 as president of Cinnabon and led a turnaround of its franchise enterprise.
“Kat’s profession was constructed within the kitchen and he or she’s acknowledged as an business visionary,” Nextbite CEO Alex Canter mentioned in a press release. “She understands what it takes to maintain clients coming again and the way to construct and handle manufacturers which are aligned with restaurant and shopper wants and tendencies.”
Cole is the newest high-profile restaurant chief to hitch Nextbite. Former Purple Robin CEO Denny Submit started advising the corporate final September and in June was named co-president.
The additions come amid some main adjustments on the firm this 12 months, together with two rounds of layoffs in response to what Canter known as “the altering restaurant market.”
The way forward for delivery-only manufacturers has come into query as folks return to eating places and supply gross sales gradual. However Nextbite leaders stay enthusiastic in regards to the mannequin.
“A artistic and worthwhile income stream for brick-and-mortar eating places is an everlasting want,” Submit mentioned in a recent interview.
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