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Jan 20 (Reuters) – Britain’s competitors regulator mentioned on Friday French pastry-mix maker Cérélia should promote the Jus-Rol enterprise after the watchdog discovered {that a} merger would reduce selection for shoppers and hurt competitors amongst wholesale retailers of dough within the UK.
The Competitors and Markets Authority (CMA) mentioned its investigation discovered that Cérélia and Jus-Rol, each suppliers of ready-to-bake merchandise, make up practically two-thirds of all such merchandise bought to grocery retailers within the UK.
The CMA’s probe discovered that the 2 companies face restricted competitors from smaller gamers out there and the merger might depart UK retailers and buyers dealing with larger costs and lower-quality merchandise.
Jus-Rol was purchased by Cérélia from Common Mills. Inc (GIS.N) in January 2022.
Reporting by Prerna Bedi in Bengaluru
Our Requirements: The Thomson Reuters Trust Principles.
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