Ajit Ramaswami, the CEO of MSL within the Center East, has been promoted to a bigger regional position, along with his remit now spanning the Asia-Pacific area.
It was again in 2004 when Ajit Ramaswami first walked by means of MSL’s doorways within the Center East. 4 years on, he was appointed chief government officer.
Throughout his tenure on the helm, Ramaswami led MSL – a strategic communications agency – by means of chapters of sturdy development. At present, the agency has round 25 workers working for purchasers primarily within the UAE and Saudi markets, together with the likes of Procter & Gamble and Samsung.
Commenting on his transition to the brand new position, Ramaswami stated: “I’m extremely pleased with the previous 19 years with MSL within the Center East, however I’m additionally excited for the chance to faucet right into a booming market equivalent to Asia-Pacific.”
“I’m grateful to Publicis Groupe’s management within the Center East for enabling a tradition of alternative the place this has been attainable and to our valued purchasers who’ve entrusted us as their accomplice over time. Lastly, I’m immensely pleased with my distinctive group, who I do know will proceed to thrive and ship distinctive consumer outcomes.”
Initially based within the years earlier than the second World Struggle, MSL was established in its present type in 2009 when Manning Selvage & Lee merged with Publicis Consultants. Each corporations had been a part of Publicis Groupe, which nonetheless is the guardian of MSL. Publicis Groupe employs round 96,000 professionals in 100+ nations, of which round 2,000 serve MSL in 40 or so nations.
Appointed strategic advisor and company follow head for the Asia-Pacific area, Ramaswami will going ahead give attention to figuring out and driving strategic initiatives that help MSL’s development aims throughout key thriving markets inside Asia-Pacific.
He’ll work carefully with the regional management group to supply strategic counsel to strengthen their providing with a give attention to the company follow, introduce new, measurable options for purchasers and develop the community’s footprint throughout key markets and industries.
“It’s an thrilling time for Ajit to be leveraging his experience to unlock new alternatives in a brand new enterprise panorama. I want him one of the best in his new position,” stated Bassel Kakish, CEO of Publicis Groupe for the Center East and Turkey.