IMG has been appointed as a strategic advisor to the Belgian Professional League.
In its position, IMG will undertake a deep evaluation of the native media panorama to develop a media distribution technique to assist the league extract most worth from its home market, forward of its upcoming tender for the 2025/26 season onwards. This can even embody steering on stakeholder engagement, product technique and rights packaging to optimise Belgian skilled soccer’s industrial potential, together with the Jupiler Professional League, Challenger Professional League, Lotto Tremendous League and the Croky Cup.
Moreover, IMG will have interaction the Belgian Professional League golf equipment to seek the advice of on their industrial targets and supply development technique suggestions inside the media panorama.
Lorin Parys, CEO Professional League, commented: “We goal to develop the league as a sports activities leisure firm by leveraging the big attain the soccer recreation represents in Belgium. Our partnership with IMG is a part of that ambition for our golf equipment and the league. The attain, community and experience that IMG brings to the desk will be certain that we will create essentially the most fascinating proposition for our followers and the absolute best worth for our golf equipment.”
Beatrice Saunier, SVP Media for France & Benelux and EMEA Enterprise Improvement at IMG, added: “Our pioneering in-house analysis, evaluation and advisory capabilities allow us to ship genuine, significant and actionable insights for companions. We’ve an in-depth understanding of sport, media, manufacturers and followers that imply we will present a strategic lens on key industrial drivers. We’re trying ahead to working with the Belgian Professional League to assist unlock the industrial potential of its skilled recreation at a key strategic second for the game’s growth.”