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New York
CNN Enterprise
—
Bob Iger was again at Disney headquarters on Monday to fulfill with staff for the primary time since shocking the media world by returning as the corporate’s CEO final week.
Iger mentioned a number of points going through the corporate together with Disney’s present hiring freeze and what he plans to give attention to in relation to the Disney+ streaming platform. He additionally highlighted his No. 1 precedence as he takes again the reins: creativity.
Iger advised staff throughout a city corridor assembly on the firm’s Burbank, California headquarters that Disney’s hiring freeze would stay in place — for now.
The hiring freeze was announced earlier this month by his predecessor, Bob Chapek. Iger changed Chapek, who had a brief however tumultuous tenure as the top of Disney.
Iger stated it’s the “sensible factor to do” to maintain the freeze in place given the challenges going through the corporate. He additionally talked about that the period of the hiring halt will likely be an element as he addresses Disney’s total “value construction.”
The announcement of Iger’s return comes at a time of nice issue and scrutiny for Disney, which faces challenges throughout its media empire. This features a share value that has been sluggish all yr, and a streaming enterprise that’s rising however shedding cash.
Iger stated that when he left the corporate final yr, Disney’s streaming success was being measured by many alternative metrics however the principle issue was development. That has since shifted to a give attention to “the underside line” and “how a lot we’re shedding and after we will likely be worthwhile,” Iger stated.
As an alternative of “chasing subs with aggressive advertising and marketing and aggressive spend on content material,” he stated, the corporate wants to start out “chasing profitability.” As a way to do this, Disney must take a “very, very onerous look” on the value construction throughout its companies, he stated.
However Iger stated the principle focus for the corporate must be: “creativity,” which the returning CEO stated was his No. 1 precedence.
“Quite a few you who labored with me know I’m obsessive about that,” Iger stated of Disney’s artistic muscle. “However I’m obsessive about that for a motive. It’s what drives the corporate.”
Iger stated that it’s not about how a lot Disney creates, however reasonably how “nice the issues are that we do create.”
Iger didn’t waste any time placing his mark on the corporate. Quickly after he was introduced as CEO, he reorganized Disney’s content material distribution construction and stated that Kareem Daniel, the chairman of the corporate’s Media and Leisure Distribution unit, would go away Disney.
Earlier on Monday, his first day again on the Walt Disney Studio lot, Iger tweeted a photograph of Disney’s headquarters and stated, “full of gratitude and pleasure to be again.”
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