The Recycle Proper marketing campaign encourages all to recycle extra and recycle proper.
Singapore, 14 September 2023 – Senior Parliamentary Secretary for Sustainability and the Atmosphere, Mr Baey Yam Keng, launched the Nationwide Atmosphere Company (NEA)’s newest Recycle Proper marketing campaign at Anchor Inexperienced Major College immediately. That includes recycling mascot, Bloobin, the marketing campaign encourages all Singaporeans to recycle extra and recycle proper, and to cut back contamination in recycling bins and chutes.
2 Underneath the Zero Waste Masterplan and the Singapore Inexperienced Plan 2030, we purpose to realize a 70 per cent total recycling charge by 2030. By way of recycling, we can’t solely divert waste from Semakau Landfill, however may flip trash into treasure and shut the useful resource loop as a part of a round financial system.
Larger Proportion of Households Recycle in 2023 Than in 2021
3 NEA’s 2023 survey on family recycling [1] discovered that 72 per cent of households recycle, in comparison with 64 per cent in 2021. As well as, the next proportion of respondents are conscious of widespread objects that may be deposited into the recycling bins and chutes. For instance, 89 per cent of respondents had been conscious {that a} rinsed shampoo or detergent bottle might be recycled, in comparison with 71 per cent in 2021. Nonetheless, there was a decline within the consciousness that undesirable fruit or vegetable elements, dirty plastic meals containers, and small digital home equipment can’t be deposited into recycling bins or chutes.
Doing Our Half to Enhance Singapore’s Recycling Charge
4 Contamination arises when objects that can’t be recycled, or meals and liquid waste, are thrown into the blue recycling bins or chutes. When recyclables are contaminated, they turn into no totally different from common waste. They are going to then need to be disposed of, incinerated, and landfilled.
5 This 12 months’s Recycle Proper marketing campaign [2] continues to encourage Singaporeans to recycle proper by that includes Bloobin, a blue recycling mascot. With a powerful name to “Deal with Bloobin Higher”, the marketing campaign consists of an internet sport and bite-sized academic movies showcasing how recycling can simply be integrated into elements of day by day life comparable to shopping for takeaways and making on-line purchases. To decrease contamination charges, city councils with dual-chute estates are putting in chute stickers to remind residents what might be recycled.
6 NEA additionally continues to work with varied companions and stakeholders, together with colleges, the neighborhood, non-Governmental organisations, company, and trade companions to encourage households to recycle extra and recycle proper. That is achieved by making recycling and recycling info extra accessible in neighbourhoods and houses.
7 Every HDB block, landed home, and condominium or non-public house block at the moment has its personal recycling bin or chute. These bins, in addition to the devoted recyclables assortment vehicles, are colored blue to distinguish them from the overall waste bins and refuse assortment vehicles. As well as, a free house recycling field (Bloobox) was made obtainable to each family from March to April this 12 months to encourage recycling.
8 Allow us to all do our half to proceed rising Singapore’s recycling charge by following these three easy steps:
a. Examine if the objects are recyclable. Observe the labels on the blue recycling bin and Bloobox for what might be put inside, or discuss with on-line assets comparable to our Recycling Search Engine or Bloobin’s Recycling Guide.
b. Clear: Be certain that the recyclable objects should not contaminated with meals or liquids.
c. Recycle your objects within the blue recycling bins or recycling chutes.
[1] Particulars of the 2023 survey on family recycling can be found in Annex A.
[2] Visuals of this 12 months’s Recycle Proper marketing campaign collaterals might be present in Annex B.
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ANNEX A
About NEA’s 2023 Survey on Family Recycling
The newest survey on family recycling was carried out by NEA from April to June 2023, protecting 2,180 respondents.
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In comparison with 2021, the next proportion of respondents is conscious of widespread objects that can be deposited into the recycling bins/chutes. Nonetheless, solely 34 per cent of respondents are conscious that Plastic Movie/Versatile Packaging might be recycled. |
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For objects that CAN be deposited |
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2021 |
2023 |
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Q: Which of these things might be put into the blue recycling bin/chute for recycling? |
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Whereas extra respondents show consciousness of widespread objects that can not be deposited into the recycling bins/chutes, consciousness has declined for undesirable fruit or vegetable elements, dirty plastic meals container and small digital home equipment. |
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For objects that CANNOT be deposited |
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2021 |
2023 |
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Q: Which of these things might be put into the blue recycling bin/chute for recycling? |
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ANNEX B
Recycle Proper 2023 Marketing campaign – Key Property
Key visible
Visible Cues By way of Twin-Chute Stickers
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‘Deal with Bloobin Higher’ Recreation Microsite
https://www.TreatBloobinBetter.sg
Engagement Supplies
a) Pre-College to Decrease Major e-Exercise E-book
b) Higher Major Interactive Comedian E-book with Augmented Actuality options
c) Secondary College to Junior Faculty Card Recreation with Augmented Actuality options
d) Roving Blindbox Problem for Institutes of Larger Studying
e) Bloobin Bowling Gameboard for neighborhood engagement
