BOULDER, Colo.— Hoplark introduced that it has entered right into a complete long-term strategic partnership with Brooklyn Brewery protecting manufacturing, warehousing, logistics, gross sales, and administration. The partnership permits Hoplark to leverage Brooklyn’s present infrastructure whereas persevering with to develop its portfolio of full taste, triple zero drinks: zero alcohol, zero sugar, and 0 energy. Led by its vary of HopTeas, Hoplark focuses on utilizing its proprietary hop expertise to deliver unparalleled flavors to non-alcoholic drinks, together with teas, waters, and 0.0 non-alcoholic brews.
Hoplark additionally introduced its Sequence A financing, led by Brooklyn Brewery. Dean Eberhardt, Hoplark’s Founder, mentioned, “We’re ecstatic with this financing and strategic partnership with Brooklyn Brewery. As many individuals know, we’ve been manufacturing constrained for the final 18 months, and we will’t wait to have the ability to sustain with the customers who’ve been emptying our cans off the shelf sooner than we will replenish them. Now we will lean again into working with our wholesale and retail companions to increase our gross sales to their most potential.”
Eric Ottaway, Brooklyn Brewery’s CEO, additional expressed: “The true attraction right here goes method past simply gross sales and logistics. We’re captivated by Hoplark’s novel technological method to hops. Their willingness to problem established practices and suppose exterior the field is extraordinarily evident. They’ve crafted a singular model narrative round utilizing hops in a ‘triple zero’ idea – no alcohol, energy, or sugar – that’s unparalleled within the beverage trade.”
Underneath the partnership, Hoplark will make the most of Brooklyn’s warehousing and logistics amenities. Hoplark can even work along with the Brooklyn gross sales workforce to broaden its illustration with wholesalers and retailers across the nation.
Hoplark introduced a brand new CEO in January, trade veteran Betsy Frost, who added “That is an thrilling time for Hoplark. It’s not typically you run into an organization that has such a singular place available in the market. Hoplark has been capable of take a standard beer ingredient, hops, and present its attraction to beer lovers in addition to customers buying the tea, glowing water, and pure drinks aisles. This partnership is the following large step in supercharging Hoplark’s potential.”
Whipstitch Capital served because the unique monetary advisor to Hoplark on this transaction.
About Hoplark
Hoplark is the maker of progressive, non-alcoholic drinks craft brewed with easy, clear substances. Hoplark has a deep ardour for bringing new taste experiences to the market with out compromise and pushing the boundaries of craft-brewed style. Born in Boulder, CO, and launched at a neighborhood farmer’s market, the core lineup consists of Hoplark 0.0, a non-alcoholic beer various, and scrumptious glowing HopTeas, Hoplark Glowing Water, and restricted version hopped drinks that push the bounds on really distinctive taste experiences by way of actual substances.
About Brooklyn Brewery
Brooklyn Brewery is a number one international unbiased craft brewer and a pioneer of the American craft beer revolution. Based mostly in Williamsburg, Brooklyn, the Firm attracts inspiration from their local people of innovators and works exhausting to unfold the tradition and creativity of craft beer to over 30 states and greater than 30 nations on 5 continents.
About Whipstitch Capital
Whipstitch Capital is the most important unbiased personal funding financial institution within the U.S. solely targeted on better-for-you and rising shopper manufacturers sectors, specializing in sell-side, buy-side M&A and personal placements. Whipstitch understands that each state of affairs, each firm and product is exclusive. We pay attention. We focus. We offer honesty and transparency. We make offers occur. We create the ‘whipstitch’ of the deal. Get able to Deal Totally different.
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